The three doors at the center of our new logo, mirroring the actual doors of our main building, visually symbolize the heart of our inclusive community. They represent FAMILY and our commitment to each member of the family. The doors also welcome volunteers and open up potential storytelling for different donor opportunities. They demonstrate that unlike a hospital or an institution, Camp Sunshine is a fun and playful place, where everyone in our community belongs.
The sun rising over the horizon symbolizes a new day filled with hope and joy for the families we serve. It’s a reminder of the rejuvenating power of the sunshine and outdoors found at our campus. The bright, cheerful sun conveys the warmth and joy in our community (for families, to volunteers, medical partners, and donors).
The seven sun rays reflect the symbolic depth of the number. Historically, seven has been linked with good fortune, but also healing, renewal, and the pursuit of truth and deeper understanding. It’s a number that resonates with introspection and personal journeys.
The rays also resemble points on a compass, embodying our dedication to guiding families on their unique paths of self-discovery and growth.
The typeface in this Camp Sunshine logo is chosen for its modern and approachable feel, with a friendly flair that places emphasis on “sunshine.” The curve of the text forms a subtle smile, contributing to the logo’s welcoming vibe.
Additionally, the text wrapping around to complete the circle, adds to the symbolism of unity and inclusivity, perfectly encapsulating the camp’s spirit of warmth and ongoing commitment to bright, sunny experiences.
The 40th anniversary was the perfect time to give Camp Sunshine's logo a refresh, and this new, round design easily adapts to this commemorative emblem.
