Louisiana Fish Fry, a leading regional brand, has mastered the art of flavor across their breadings, boils, sauces, and spices. However, they needed a partner to help boost distribution and sales. Our research revealed a key insight: togetherness matters most. Customers seek authentic Louisiana flavor to share with loved ones, creating lasting traditions.
And who better to work with than Marcus Spears, a Louisiana native and long-time fan of the product. Marcus, also known as “Swagu,” often showcases his cooking on Instagram using Louisiana Fish Fry products. His genuine love for the brand helped us create an authentic connection with our audience. By telling a rich brand story, elevating their food photography, and engaging and growing their social following, we’ve made their offerings irresistible and, most importantly, craveable as the #1 Fish Fry brand in the USA.
