When New England Coffee introduced a line up of quality dark roast blends, we knew our inspiration for the campaign launch could be found right on the bold look/feel of the package design. Our proprietary consumer research revealed that dark roast drinkers choose it because they actually like their coffee to taste like … coffee. Bold, huh? And that their morning, afternoon and evening sips of coffee were the smooth fuel they needed to tackle each day.
To drive awareness and sales, we launched Brew Boldy on local radio, digital display, paid social, in-store, OOH and through influencer engagement. Suffice it to say, Brew Boldy resonated with current and new NEC consumers, sparking a revolutionary new set of brand fans looking to start their day with gusto
