Brands with a fervent, organic cult following don't come around everyday. So when we were invited to join Shipley Do-Nuts as their agency of record, we knew we had found a gem. But how do we re-introduce the Shipley brand to the world without losing the charm and heritage that makes Shipley, Shipley?
Enter DO-HAPPY. It's a call-to-action. A rally cry. An embrace of the odd spelling of ‘do-nut’. But most importantly it’s a company-wide commitment to creating happiness at every brand touch point. And since we’ve started, we’ve infused DO-HAPPY and it’s colorful, vibrant look and feel into social platforms, partnership activations, and promotions top to bottom. Today, you can feel DO-HAPPY in 300+ locations all around the country.
