There are things that are OK to worry about: your taxes, dropping your kids off at camp . . . solar flares. And there are things you should not worry about. Like getting your car serviced.
Through strategic research, we identified that customers of Summit Automotive Group's many service centers experienced a truly Worry Free service experience. Which was unusual, but it inspired the Worry Free Guarantee campaign. We showed playful situations that were causes for worry, connecting emotionally to the idea that getting your car serviced can actually be one less thing to worry about.
